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Research

Which brands AI names in Romania

People ask ChatGPT, Gemini and Perplexity which brands to use. We ask the same 125 questions across 5 industries every day, and count who gets named.

Live30 days of answers, 25 Aug to 23 Sep 2026

The top brand in each industryChatGPT, Gemini, Perplexity
  1. 1eMAGEcommerce87.1%
  2. 2Raiffeisen BankBanking69.6%
  3. 3Allianz-ȚiriacInsurance66.6%
  4. 4Booking.comTravel50.7%
  5. 5Fashion DaysFashion37.8%
Questions asked
125the same ones, every day
Answers read
39,872across 3 AI tools
Source links
285,921pages the answers pointed to
Industries

Who AI names in each industry

eMAG is named in 87.1% of ecommerce answers, the highest on this page. In fashion, no brand gets past 38%.

EcommerceTop 5 of 9 brands, 7,926 answers read
  1. eMAG87.1%
  2. Altex79.2%
  3. Media Galaxy41.7%
  4. Dedeman29.9%
  5. evoMAG19.8%
Read the ecommerce report
BankingTop 5 of 9 brands, 8,136 answers read
  1. Raiffeisen Bank69.6%
  2. BCR66.3%
  3. ING59.3%
  4. Banca Transilvania52.8%
  5. BRD41.9%
Read the banking report
InsuranceTop 5 of 9 brands, 7,982 answers read
  1. Allianz-Țiriac66.6%
  2. Groupama56.7%
  3. Generali54.7%
  4. Omniasig41.8%
  5. Asirom34.6%
Read the insurance report
TravelTop 5 of 9 brands, 7,901 answers read
  1. Booking.com50.7%
  2. Skyscanner32.8%
  3. Google Flights28.0%
  4. Christian Tour23.2%
  5. Airbnb21.2%
Read the travel report
FashionTop 5 of 8 brands, 7,927 answers read
  1. Fashion Days37.8%
  2. About You35.9%
  3. Answear24.0%
  4. Zalando23.9%
  5. Decathlon18.5%
Read the fashion report

Each bar is how often that brand is named in its own report’s answers, on the same 0 to 100 scale in every card, so the industries can be read against each other.

Sources

Where AI gets its information about Romania

AI answers link to the pages they used. 63.5% of those links go to a site the brands own themselves.

What kind of sites AI links toEvery source link in the 5 reports, by type of site
Brand and product sites
63.5%
Marketplaces
15.8%
Media and blogs
7.7%
Comparison and review
7.1%
Other
3.6%
Community
1.5%
Authority and reference
0.8%
Adds up to 100% of the links collected. Navy is the sites the brands own themselves. A marketplace counts as somebody else’s site, even though the listing on it is the brand’s own.
Sites that come up in every industryLinked to in all 5 reports, owned by none of the brands
  1. wall-street.ro7.7%
  2. reddit.com7.4%
  3. hotnews.ro1.8%
  4. adevarul.ro1.5%
  5. agerpres.ro0.3%
  6. stirileprotv.ro0.2%
A site only makes this list if all 5 reports link to it. News, blogs, comparison, community and reference sites only: brand sites, shops and marketplaces are left out. Shares are of the links that go to those sites, so they read small. Bars are scaled to the longest row, not to 100%, so read the numbers rather than the lengths.
Method

How we measure this

Nothing here is estimated, modelled or surveyed. This is exactly what we do.

The same questions
125 questions across 5 industries, asked again every day. Nothing changes between days except the answers.
3 AI tools
ChatGPT, Gemini and Perplexity. We read every answer, one by one, instead of sampling.
Asked as real people
Every question is also asked as 3 types of buyer, because AI answers a first time buyer differently.
30 days so far
We keep collecting every day, so every number on this page moves with it.

43 companies tracked in total, across 39,872 answers. Each industry above links to its full report, live on the platform and updated every day.

See where your brand sits in Romania

This report runs on the same tracking our customers use. Point it at your own brand, your competitors, and the questions your buyers actually ask.

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ChatGPT, Gemini and Perplexity, asked every day, answer by answer.