Research
Which brands AI names in Romania
People ask ChatGPT, Gemini and Perplexity which brands to use. We ask the same 125 questions across 5 industries every day, and count who gets named.
Live30 days of answers, 14 Sep to 13 Oct 2026
- 1eMAGEcommerce94.9%
- 2Raiffeisen BankBanking76.3%
- 3Allianz-ȚiriacInsurance73.8%
- 4Booking.comTravel54.1%
- 5Fashion DaysFashion39.4%
- Questions asked
- 125the same ones, every day
- Answers read
- 44,621across 3 AI tools
- Source links
- 367,044pages the answers pointed to
Industries
Who AI names in each industry
eMAG is named in 94.9% of ecommerce answers, the highest on this page. In fashion, no brand gets past 40%.
- eMAG94.9%
- Altex87.7%
- Flanco41.9%
- Media Galaxy41.1%
- Dedeman32.6%
- Raiffeisen Bank76.3%
- BCR72.4%
- ING63.3%
- Banca Transilvania58.1%
- BRD45.7%
- Allianz-Țiriac73.8%
- Groupama58.9%
- Generali54.3%
- Omniasig42.0%
- Asirom36.1%
- Booking.com54.1%
- Skyscanner36.3%
- Google Flights33.5%
- Wizz Air28.0%
- TUI România24.7%
- Fashion Days39.4%
- About You36.7%
- Zalando27.4%
- Answear24.8%
- Decathlon20.6%
Each bar is how often that brand is named in its own report’s answers, on the same 0 to 100 scale in every card, so the industries can be read against each other.
Sources
Where AI gets its information about Romania
AI answers link to the pages they used. 65.5% of those links go to a site the brands own themselves.
- Brand and product sites
- 65.5%
- Marketplaces
- 16.6%
- Media and blogs
- 6.8%
- Comparison and review
- 6.0%
- Other
- 2.9%
- Community
- 1.3%
- Authority and reference
- 0.9%
Adds up to 100% of the links collected. Navy is the sites the brands own themselves. A marketplace counts as somebody else’s site, even though the listing on it is the brand’s own.
- wall-street.ro8.3%
- reddit.com8.3%
- hotnews.ro1.7%
- adevarul.ro1.7%
- agerpres.ro0.6%
- stirileprotv.ro0.3%
- just.ro0.2%
- anpc.ro0.2%
- digi24.ro0.1%
- facebook.com0.1%
A site only makes this list if all 5 reports link to it. News, blogs, comparison, community and reference sites only: brand sites, shops and marketplaces are left out. Shares are of the links that go to those sites, so they read small. Bars are scaled to the longest row, not to 100%, so read the numbers rather than the lengths.
Method
How we measure this
Nothing here is estimated, modelled or surveyed. This is exactly what we do.
- The same questions
- 125 questions across 5 industries, asked again every day. Nothing changes between days except the answers.
- 3 AI tools
- ChatGPT, Gemini and Perplexity. We read every answer, one by one, instead of sampling.
- Asked as real people
- Every question is also asked as 3 types of buyer, because AI answers a first time buyer differently.
- 30 days so far
- We keep collecting every day, so every number on this page moves with it.
43 companies tracked in total, across 44,621 answers. Each industry above links to its full report, live on the platform and updated every day.
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ChatGPT, Gemini and Perplexity, asked every day, answer by answer.