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Free field manual · Edition 2026.09 · 35 pages + spreadsheet

How to do GEO

The working guide to becoming the brand AI recommends. For marketing teams, and for the agencies that run it for them. Not a hype piece: the data says GEO is mostly very good SEO, measured differently. This is the other 20%.

Get the guide and the workbook

Enter your email. We send both files right away, and you're on the GEOflux newsletter: weekly, short, what changed in the engines, updated regex and crawler list when they change, what we see across 180,000+ AI answers. Unsubscribe anytime.

No spam, no sales sequence. Agencies: subscribe once and share the workbook with your clients; that's what it's for.

What's inside

  • How ChatGPT, Gemini and Perplexity actually decide who gets named, and why a win on one is not a win on all three

  • The prompt cluster: 30–50 real buyer questions, weighted by journey stage, built from four sources

  • The 40-point GEO audit: 5 pillars, ~20 hours, one score out of 100, with free tools for a third of the checks

  • The ten plays, ranked by impact-to-effort, each with owner, effort and time-to-first-signal

  • Measurement that survives scrutiny: metric definitions, the GA4 referrer regex, the monthly two-page review, attribution

  • Your first 90 days, week by week, plus a one-page stakeholder explainer you can paste into a budget request or a proposal

The GEO workbook comes with it

The prompt cluster template with a stage-mix check, the 40-point scorecard with the score and band computed for you, the diagnosis table with a gap flag, the monthly review with deltas, and the definitions, regex and crawler list. One spreadsheet, ready to fill.

Written by the GEOflux team from 180,000 analyzed AI answers. Made in Bucharest. Share the guide freely with attribution.

Who it's for

Brands & marketing teams

Baseline your AI visibility, brief your team, get budget with a real number.

Agencies & consultants

One delivery methodology for every account; consistency makes results comparable.