Research
Which insurers AI names in Romania
People ask ChatGPT, Gemini and Perplexity which insurers to use. We ask the same 25 questions every day, plain and as 3 types of buyer, and count who gets named.
Live30 days of answers, 25 Aug to 23 Sep 2026
- 1Allianz-Țiriac66.6%
- 2
Groupama56.7%
- 3
Generali54.7%
- 4
Omniasig41.8%
- 5
Asirom34.6%
- Questions asked
- 25the same ones, every day
- Answers read
- 7,982across 3 AI tools
- Source links
- 64,256pages the answers pointed to
- Sites linked to
- 5578,043 separate pages
The main players
Pick one to filter everything below to that brand.
Scoreboard
Who wins each topic
A topic is a group of related questions. Here is how the insurers compare on each one.
Allianz-Țiriac leads 4 of 6 topics on visibility, more than anyone else. The rest are split between 2 others.
Asigurare de Locuinta
6 prompts
5 more companies named on this topic.
RCA
4 prompts
4 more companies named on this topic.
Asigurare de Calatorie
4 prompts
5 more companies named on this topic.
Asigurare de viata
4 prompts
5 more companies named on this topic.
Casco
4 prompts
5 more companies named on this topic.
Asigurare de sanatate
3 prompts
5 more companies named on this topic.
How often each company is named in that topic’s answers. A dash means AI never named that company on that topic, which is not the same as a zero.
The numbers
How often AI names each brand
Counted from every answer this report has collected.
A brand counts once for every answer that names it, however many times that answer repeats the name. Visibility is that as a percentage, mentions is the plain count, and citations are the links AI gave as its sources.
Every brand is on the charts. Pick one above, or click a bar, to follow it through all three.
Visibility over time
Share of AI answers that mention each brand (average).
Mentions
Total times each brand appears in AI answers.
Total Mentions, all 9 brands
29,304
Citations
Sources AI answers cite in support of each brand, from any website, not only the brand's own.
Total Citations, 9 brands with citations
14,348
Sentiment
What AI says about each brand
The same answers, read for tone. Is a brand talked about well, neutrally or badly, and on which topics.
How this is measured
- 1
Find the mentions
From every answer, we keep only the sentences that name the brand.
- 2
Score the tone
Each of those sentences is scored positive, neutral or negative.
- 3
Average them
All the mentions average into one score out of 10.
ScalePositive7-10Neutral4-7Negative0-4
Most mentions are neutral, so most brands sit near the middle. A small gap between two scores is not a big difference.
All insurers, weighted by mentions
6.8 / 10
Averaged across 30 days of answers.
Positive33%Neutral67%Negative0%6 topicsA bigger tile means more of mentions across all insurers. A deeper colour means better sentiment.
Personas
Who’s asking changes the answer
We ask the same questions as 3 different types of person. The insurers that come back are not the same ones.
A persona is the person we ask as, written into the question itself, so AI answers someone in their twenties in a city differently from someone in their fifties in a village. Every question is also asked plain, with nobody attached: that is the Base answer each persona is compared against.
Every question is asked 4 ways
- PlainNobody attached. This is the Base answer.
- Tanar urban digital25-34 years oldCityCouple, no childrenWorks full time
- Familist urban stabil35-44 years oldTownCouple with childrenWorks full time
- Pragmatic rural matur45-54 years oldRuralMulti-generational homeSelf-employed
Same question, same day, same three AI tools.
Who each persona hears about
The insurers named most often in each persona’s answers, and how that compares to Base.
Tanar urban digital
25-34 years old · City · Couple, no children · Works full time
- 1Allianz-Țiriac67.0%▲ +0.9
- 2
- 3
Climbs the most here: Asigurari.ro, up 1.9 points on Base, still 8th.
Familist urban stabil
35-44 years old · Town · Couple with children · Works full time
- 1Allianz-Țiriac66.7%▲ +0.6
- 2
- 3
Climbs the most here: Asigurari.ro, up 4.3 points on Base, 8th to 6th.
Pragmatic rural matur
45-54 years old · Rural · Multi-generational home · Self-employed
- 1Allianz-Țiriac66.4%▲ +0.3
- 2
- 3
Climbs the most here: Asigurari.ro, up 2.3 points on Base, 8th to 6th.
Ranked by how often each brand is named. The number beside it is the change against the same brand’s Base answer, in percentage points.
Sources
Where AI gets its information about insurers
AI answers link to the pages they used. Here is what those pages are, and who owns them.
What a source is
- A mention is not a source
- When AI answers, it names brands and it links to pages. The names are mentions. The pages are the sources it read in order to answer.
- Links, pages and sites
- One link inside one answer counts once, so a page linked in fifty answers counts fifty times. A page is one web address. A site is where that page lives.
- The part you can change
- You cannot edit the AI. You can edit your own pages, and you can work to get mentioned on the pages you do not own.
This report collected 64256 source links across 557 sites and 8043 separate pages.
- Brand and product sites
- 67.2%
- Comparison and review
- 19.2%
- Media and blogs
- 4.3%
- Marketplaces
- 4.1%
- Authority and reference
- 2.4%
- Other
- 2.0%
- Community
- 0.8%
Adds up to 100% of the links collected. Navy is the sites the insurers own themselves. A marketplace counts as somebody else’s site, even though the listing on it is the brand’s own.
asigurari.ro7.7%
allianztiriac.ro7.2%
pret-asigurare.ro5.3%
compara-asigurari.ro4.3%
i-asigurare.ro4.2%
ing.ro3.6%
raiffeisen.ro2.4%
Bars are scaled to the longest row, not to 100%, so read the numbers rather than the lengths.
Concentration
49.6%
of all 64,256 source links go to just 10 sites.
AI links to hundreds of sites here, but almost all of the reading happens on a handful of them.
rca.ro2.1%
reddit.com0.7%
wall-street.ro0.7%
pretulmeu.ro0.5%
autocompare.ro0.5%
zf.ro0.4%
topguides.ro0.3%
mediafax.ro0.3%
Places that write about the insurers rather than sell for them, so brand sites, shops and marketplaces are all left out. Shares are of every source link in the report, most of which go to the brands’ own sites, so these read small. Bars are scaled to the longest row, not to 100%, so read the numbers rather than the lengths.
Answers
What AI actually said about insurers
Every number on this page is counted from answers like these. Open one to read it in full, with the brands it named and the pages it linked to.
9 answers picked at random from the 7,982 we have collected, not a hand-picked selection. The pick changes daily, and each answer is shown exactly as AI returned it.
See where your brand sits among insurers in Romania
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ChatGPT, Gemini and Perplexity, asked every day, answer by answer.