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Research

Which travel brands AI names in Romania

People ask ChatGPT, Gemini and Perplexity which travel brands to use. We ask the same 25 questions every day, plain and as 3 types of buyer, and count who gets named.

Live30 days of answers, 25 Aug to 23 Sep 2026

How often each brand is namedChatGPT, Gemini, Perplexity
  1. 1Booking.com50.7%
  2. 2Skyscanner32.8%
  3. 3Google Flights28.0%
  4. 4Christian Tour23.2%
  5. 5Airbnb21.2%
Questions asked
25the same ones, every day
Answers read
7,901across 3 AI tools
Source links
48,200pages the answers pointed to
Sites linked to
9169,548 separate pages
Scoreboard

Who wins each topic

A topic is a group of related questions. Here is how the travel brands compare on each one.

Booking.com leads 4 of 5 topics on visibility, more than anyone else. Skyscanner takes the other one.

All inclusive

5 prompts

4 more companies named on this topic.

City Breaks

5 prompts

5 more companies named on this topic.

Bilete Avion

5 prompts

2 more companies named on this topic.

Europa si Mediterana

5 prompts

5 more companies named on this topic.

Vacante Exotice

5 prompts

5 more companies named on this topic.

How often each company is named in that topic’s answers. A dash means AI never named that company on that topic, which is not the same as a zero.

The numbers

How often AI names each brand

Counted from every answer this report has collected.

A brand counts once for every answer that names it, however many times that answer repeats the name. Visibility is that as a percentage, mentions is the plain count, and citations are the links AI gave as its sources.

Every brand is on the charts. Pick one above, or click a bar, to follow it through all three.

Visibility over time

Share of AI answers that mention each brand (average).

Mentions

Total times each brand appears in AI answers.

Total Mentions, all 9 brands

18,617
A bigger report collects more answers, so compare brands inside one report, not across two.

Citations

Sources AI answers cite in support of each brand, from any website, not only the brand's own.

Total Citations, 9 brands with citations

8,976
Counted every time, so a page linked in ten answers counts ten times. A brand can be named often and linked to rarely.
Metric

What share of voice measures

Of everything AI said about travel brands, how much of it was about each one.

Visibility counts answers: how many name a brand at all. This counts the mentions inside them, so two travel brands can appear in the same number of answers and still hold very different shares. It only measures what AI says, not visits, clicks or customers, and it splits between the travel brands in this report, so the shares add up to 100%.

Share of Voice

How the mentions split across the travel brands in this report.

  • Booking.com23.8%
  • Skyscanner15.4%
  • Google Flights13.1%
  • Christian Tour10.9%
  • Airbnb10.0%
  • Others26.9%
Share of voice split across 9 brands
Sentiment

What AI says about each brand

The same answers, read for tone. Is a brand talked about well, neutrally or badly, and on which topics.

How this is measured

  1. 1

    Find the mentions

    From every answer, we keep only the sentences that name the brand.

  2. 2

    Score the tone

    Each of those sentences is scored positive, neutral or negative.

  3. 3

    Average them

    All the mentions average into one score out of 10.

ScalePositive7-10Neutral4-7Negative0-4

Most mentions are neutral, so most brands sit near the middle. A small gap between two scores is not a big difference.

Score per brandEvery brand, across all three AI tools

All travel brands, weighted by mentions

8.8 / 10

Averaged across 30 days of answers.
Sentiment by topicAll travel brands, across every topic in this report
Positive100%Neutral0%Negative0%5 topicsA bigger tile means more of mentions across all travel brands. A deeper colour means better sentiment.
Personas

Who’s asking changes the answer

We ask the same questions as 3 different types of person. The travel brands that come back are not the same ones.

A persona is the person we ask as, written into the question itself, so AI answers someone in their twenties in a city differently from someone in their fifties in a village. Every question is also asked plain, with nobody attached: that is the Base answer each persona is compared against.

Every question is asked 4 ways

  • PlainNobody attached. This is the Base answer.
  • Tanar urban digital25-34 years oldCityCouple, no childrenWorks full time
  • Familist urban stabil35-44 years oldTownCouple with childrenWorks full time
  • Pragmatic rural matur45-54 years oldRuralMulti-generational homeSelf-employed

Same question, same day, same three AI tools.

Who each persona hears about

The travel brands named most often in each persona’s answers, and how that compares to Base.

Tanar urban digital

25-34 years old · City · Couple, no children · Works full time

  1. 1Booking.com56.0% +5.8
  2. 2Skyscanner37.5% +1.6
  3. 3Google Flights35.4% +5.4

Climbs the most here: Airbnb, up 13.8 points on Base, 5th to 4th.

Familist urban stabil

35-44 years old · Town · Couple with children · Works full time

  1. 1Booking.com49.2% -1
  2. 2Skyscanner29.9% -6
  3. 3Google Flights26.1% -3.8

Climbs the most here: Airbnb, up 2.6 points on Base, still 5th.

Pragmatic rural matur

45-54 years old · Rural · Multi-generational home · Self-employed

  1. 1Booking.com47.4% -2.7
  2. 2Skyscanner27.7% -8.2
  3. 3Christian Tour26.0% +2.3

Climbs the most here: Christian Tour, up 2.3 points on Base, 4th to 3rd.

Ranked by how often each brand is named. The number beside it is the change against the same brand’s Base answer, in percentage points.

Sources

Where AI gets its information about travel brands

AI answers link to the pages they used. Here is what those pages are, and who owns them.

What a source is

A mention is not a source
When AI answers, it names brands and it links to pages. The names are mentions. The pages are the sources it read in order to answer.
Links, pages and sites
One link inside one answer counts once, so a page linked in fifty answers counts fifty times. A page is one web address. A site is where that page lives.
The part you can change
You cannot edit the AI. You can edit your own pages, and you can work to get mentioned on the pages you do not own.

This report collected 48200 source links across 916 sites and 9548 separate pages.

What kind of sites AI links toEvery source link in this report, by type of site
Brand and product sites
81.4%
Marketplaces
10.6%
Other
3.5%
Media and blogs
2.3%
Authority and reference
1.0%
Comparison and review
0.7%
Community
0.5%
Adds up to 100% of the links collected. Navy is the sites the travel brands own themselves. A marketplace counts as somebody else’s site, even though the listing on it is the brand’s own.
Most linked sitesTop 10 of 916 sites
  1. directbooking.ro12.7%
  2. booking.com8.6%
  3. skyscanner.ro5.6%
  4. tui.ro5.1%
  5. karpaten.ro3.4%
  6. momondo.ro3.2%
  7. dertour.ro2.7%
  8. christiantour.ro2.6%
  9. google.com2.5%
  10. paralela45.ro2.4%
Bars are scaled to the longest row, not to 100%, so read the numbers rather than the lengths.

Concentration

48.9%

of all 48,200 source links go to just 10 sites.

AI links to hundreds of sites here, but almost all of the reading happens on a handful of them.

Most linked sites the brands do not ownNews, blogs, comparison, community and reference sites
  1. trivago.ro0.6%
  2. reddit.com0.4%
  3. infoturism.ro0.3%
  4. upgradedpoints.com0.3%
  5. untoldmorsels.com0.2%
  6. tvrinfo.ro0.1%
  7. tta.tn0.1%
  8. akt.gov.al0.1%
  9. zanzibarista.com0.1%
  10. aventurescu.ro0.1%
Places that write about the travel brands rather than sell for them, so brand sites, shops and marketplaces are all left out. Shares are of every source link in the report, most of which go to the brands’ own sites, so these read small. Bars are scaled to the longest row, not to 100%, so read the numbers rather than the lengths.
Answers

What AI actually said about travel brands

Every number on this page is counted from answers like these. Open one to read it in full, with the brands it named and the pages it linked to.

9 answers picked at random from the 7,901 we have collected, not a hand-picked selection. The pick changes daily, and each answer is shown exactly as AI returned it.

See where your brand sits among travel brands in Romania

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ChatGPT, Gemini and Perplexity, asked every day, answer by answer.